eduba Prepared by Eduba for AMOR umbrella — Emerge Americas 2026
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Prepared for AMOR umbrella. eMerge Americas.

A read on where AI actually fits in AMOR umbrella's Academy, podcast, and magazine.

Four pillars. Seven programs. One founder. We spent an afternoon with your site before the conference and we brought you a read, not a pitch.

  • Entrepreneurship
  • Education
  • Experiences
  • Empowerment

A read on where AI actually fits in AMOR umbrella's Academy, podcast, and magazine.

AMOR umbrella team, we spent an afternoon with your site before the conference. The four pillars (Entrepreneurship, Education, Experiences, Empowerment), the seven programs under the Business Warriors Academy, the Founders Time guest list, the magazine, the TV series, and the marketplace. One founder, seven verticals, one mission. Service Disabled Veteran Owned. That much is clear.

The question we want to test with you is narrower: where does AI actually belong in the machine you have built, and where would it be expensive overkill. Our read is that about 60 percent of your weekly drag is ordinary process (editorial calendar, content re-purposing, CRM hygiene, cohort communications), about 30 percent is rule-based routing (guest intake, merchandise operations, sponsor follow-through), and about 10 percent is genuinely a place where an agentic system earns its keep. A lot of creator-economy tooling sells the 10 percent at the price of the 100. We think the 60 and the 30 are the first places to look.

Our case study

We have a body of work at a small teaching-focused college where the engagement was a faculty cohort, research-grade rigor behind the curriculum, and a format that fit the institution rather than a template we brought in. The shape is closer to AMOR's Academy than a Fortune 500 enablement program is.

Our paper

Interpretable Context Methodology. Published through ACM TiiS and open-sourced under MIT. It is a way of organizing the context an agent needs so that a small team (or a solo founder with contractors) can run an operation that used to require a department. Reading the first section will tell you if it fits your world.

Repo: github.com/RinDig/Interpretable-Context-Methodology-ICM-

The people behind the read

Jake Van Clief, Eduba's founder, is a Marine Corps veteran. Eight years on F-35 and F-18 avionics and cryptographic systems. MSc from the University of Edinburgh. Matt Creamer runs our outreach and will be on the floor at eMerge. Jake also built an online community to 22,000 members in five weeks, so the distribution instincts you are working with, we have wrestled with too. Eduba partners with NLP Logix for work that sits below the orchestration layer. NLP Logix has been in machine learning since 2011 and runs over 150 data scientists.

The ask is small

Thirty minutes with Matt. Bring the one workflow in your week that you hate the most. We will walk through where it should live (AI, code, rule, judgment, or not at the priority at all) and leave you with a written read you can keep, whether or not anything else happens with Eduba.

What we think the first 90 days looks like.

Written scope, veteran-to-veteran, tight enough that you can keep the work whether or not anything else happens.

01

Map the seven verticals onto one context layer.

Retail, podcast, TV, magazine, academy, documentary, travel. One founder. Context sprawl is the real cost. We hand you a folder structure, not another tool.

02

Decide the 60, the 30, and the 10.

Plain process. Rule-based routing. Genuine agentic work. Each workflow gets tagged. Budget follows the tag, not the hype.

03

Shape the Academy into something repeatable.

Seven programs, written spine, cohort delivery pattern borrowed from our faculty-cohort work. Curriculum that can run without you in the room for every hour.

04

Trade, not only transact.

A Founders Time appearance for Jake. An ICM-based module for the Business Warriors Academy. A partnership first, a proposal second.

Work we can point to.

  • 1,500+ people trained across enterprise engagements since May 2025.
  • KPMG UK, one of the Big Four. 40+ executives trained at a regulated-industry, leadership level.
  • Small-cohort faculty work at a teaching-focused college. Methodology-led, research-grade rigor, format fit to the institution.
  • Published methodology. Interpretable Context Methodology through ACM TiiS. The Ethics Engine, a psychometric assessment tool for evaluating ideological and moral patterns in LLMs, on arXiv.

Thirty minutes. One workflow. A written read you keep.

Matt Creamer will be at eMerge Americas, April 23 and 24. If the floor gets loud, the calendar below is faster.